PurpleDot
ShopTalk Las Vegas
The Numbers
ShopTalk —
8 Week Conversion Snapshot
Attendees engaged: 16 people from 12 companies
New opportunities generated: 9 (75% conversion)
Accounts at Meeting Booked/Completed: 5 (42% of attendee companies)
Accounts in active deal engagement: 2 (22% of attendee companies)
Closed Won: 1 ($5M ARR)
Existing customer renewals advanced: 2
Booth return rate (next-day pickup): 100%
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Estimated overall pipeline value: $299M+
Outcome Summary
The Challenge
PurpleDot needed a way to stand out at ShopTalk, a major retail and consumer brands conference, and create real conversations with prospective customers — not just booth traffic.
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The Approach
We designed and produced an interactive glassblowing experience at PurpleDot's conference reception. Attendees got hands-on, made something they could take home, and spent meaningful time in an environment built for genuine conversation rather than a pitch.
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The Results
From 16 attendees, the event generated 9 new sales opportunities spanning a diverse mix of retail and consumer brands — apparel, accessories, photography, and outdoor/lifestyle categories among them.
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Estimated pipeline value: $299M+
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Five accounts progressed to a booked or completed meeting within weeks of the event. One account moved directly into active deal engagement. Two existing customer relationships also advanced through renewal conversations sparked at the event.
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The Number That Mattered Most
100% of attendees returned to the PurpleDot booth the next day to pick up the glass piece they'd made.
That return rate is the clearest signal of the experience itself: people don't go out of their way for something they don't care about. The conversations that followed were a natural extension of that engagement — not a separate ask.